Meet Randy Rohde — The News Guy Reshaping Digital PR and Brand Visibility
In the fast-moving world of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde is widely recognized as a nationally recognized PR expert who empowers brands build authority, dominate search rankings, and get featured on 900+ media outlets.
A Journey From Retail to Digital PR
Rohde's road to success is anything but conventional. After earning a business education from schools such as Michigan Ross, he began his career in retail operations — managing national retail locations, handling multi-unit management, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit was always there. Together with a group of collaborators, he launched a national service provider, exited successfully, started another, then settled in Cleveland, Ohio, where he grew a business across five states — and sold that one too. In the midst of all this that he discovered the power of digital marketing.
What The News Guy Brings to the Table
Now, Rohde operates 38 Digital Market, a digital marketing agency based in Chagrin Falls, Ohio. Through his brand "The News Guy," he offers a Randy Rohde comprehensive suite of services designed to move the needle for businesses.
At the heart of his business is press release distribution, securing placements across high-authority publications including AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers high-profile article placements on prestigious platforms, SEO and local SEO optimization, strategic link building, and PPC management.
A Forward-Thinking Approach to AI and PR
Perhaps the most forward-thinking aspect of his work is his pioneering approach to AI search visibility. He treats press releases as a form of influence over AI systems — enabling businesses to influence what AI systems like Google AI Overviews, ChatGPT, and Perplexity report about their company. This innovative strategy offers brands a significant advantage in today's shifting digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends much further than just his marketing services. He produces dual podcast shows — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing founders and business leaders.
As a conference presenter, Rohde has presented at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on popular podcast programs like The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde boasts IMDB credits as a producer, actor, and director — showing his creative range both in film and in business.
Why Businesses Trust Randy Rohde
As Rohde himself puts it: "Visibility without credibility is a missed opportunity." For companies seeking to build authority, boost their search rankings, and future-proof their marketing, Randy Rohde and The News Guy offer a proven path forward.